Released on = March 14, 2007, 9:22 am

Press Release Author = Harish Kohli

Industry =

Press Release Summary = It aims to be the one-stop online resource for green
adventures, providing tailor made tours at the best possible prices, and all the
gear, advice and information to go with them.

Press Release Body = AwimAway.com is a new company that allow travellers full fill
their dream of an exciting, different yet green adventure.

It aims to be the one-stop online resource for green adventures, providing tailor
made tours at the best possible prices, and all the gear, advice and information to
go with them.

Family holidays, group holidays, private guided tours - find them all at
AwimAway.com. Travellers can log on and search for whatever they want, whether it's
biking in the Himalayas or trekking in Peru. They then fine-tune their search by
specifying their requirements and comparing prices, tours and suppliers.

AwimAway experts will advise travellers and help them create their dream holiday - a
holiday that

. starts and ends wherever and whenever they want
. has a tailor made itinerary made just for them
. comes within budget
. offers a choice of tour operator; and
. leaves the smallest possible environmental footprint.



As well, AwimAway.com will be a forum for ideas, information and research, where
travellers can exchange thoughts and views and share information about trips, gear
and conditions.

Members will earn AwimAway miles that can be redeemed through the site. A
personalised \'\'MyAwimAway.com\'\' feature will supply weekend escape ideas, including
last-minute, Internet-only airfares.
AwimAway is negotiating an exclusive agreement with product suppliers, so that
travellers can purchase specialty gear, books and other merchandise online.
Founded in 2005, AwimAway.com is a privately held company based in London. Founder
and Managing Director Harish Kohli says:
"We know that people hanker to do something thrilling and different - but that
they also want to travel green. We want to meet that demand. Our aim is for
AwimAway.com to be the premier site for adventure travellers and travel
providers around the world."
Mr Kohli said the idea for AwimAway, formerly known as ExploreDirect.com, came to
him after he had trouble planning and buying his own adventure trips. There are over
5,000 adventure travel operators in the UK alone, but few have any brand
recognition. By pulling together 80 preferred tour operators, AwimAway will have an
\"inventory\" of 4,000 trips available to enthusiasts.
Although Harish Kohli has a personal passion for adventure, he also recognises its
commercial opportunities. The adventure travel market has been stagnant for many
years but this is now the fastest-growing area of online travel, business is
booming, if highly fragmented, and the barriers to entry are low for a consolidator
such as AwimAway.
Harish Kohli's own dream - to make others' dreams come true - looks set to be
fulfilled.


Further information from:
Harish Kohli




Web Site = http://www.awimaway.com

Contact Details =
AwimAway.com Ltd
24E Little Russell Street, Bloomsbury, London WC1A 2HS
T: +44 (0) 20 7430 1766
F: +44 (0) 20 7430 9913
E: thelion@awimaway.com
W: www.awimaway.com